You Need Videos That Convert
You Need Videos That Convert
You Need Videos That Convert
You Need Videos That Convert
Fluent in Retention Curves For Long & Short Form
Data that is exciting
Earn The Click: package the thumbnail and title combination in a way that peaks interest
Confirm The Click: Let the audience know they will get what they clicked on
Keep The Audience: Make sure the story is interesting enough to keep your audience until the end.
Retention That Rocks
Minimize intro drop off: Why do we care so much about the hook? Well, as the graph tells you, most drop off is at the start.
Horizontal Line: Try and keep the retention after the intro to stay as close to a straight line as possible,
Repeat: With short form, the straight line at the very beginning generally suggests the audience either wanted to watch it again or didn’t realize that the video has started over.
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